Comments compound. Faster than posts do.
Posting is a coin flip on the algorithm. Commenting is guaranteed placement in front of an audience someone else spent 5 years building. Reps who understand this get warm intros while their peers wait for MQLs.
Why comments beat cold outreach
great comment shows up under a post your buyer is already reading. It arrives with borrowed credibility (the post owner's), no ask attached, and public receipts of how you think. Try getting that from a cold email.
The rep who owns the comment section of the 20 accounts your buyers follow ends the quarter with a warm inbox. The rep who only posts ends it wondering why nobody replies.
The 3-tier comment list
Don't comment randomly. Build a list, and work it every day.
The dream 30
Who: 30 accounts: your best-fit buyers + the people they follow.
Do: Comment on every substantive post within an hour. Add a specific take, a counterexample, or a small piece of data.
The peer 20
Who: 20 accounts of reps and founders in adjacent lanes with your same buyer.
Do: Trade thoughtful comments — you show up on their audience's feed, they show up on yours. Warm reach, no ad spend.
The wildcards
Who: Anyone whose post trends into your feed and has your ICP replying to it.
Do: Drop one memorable comment. If it earns 5+ replies, the post owner remembers your name.
“If 5 comments a day for 60 days don't move your profile-view count, your comments aren't substantive. Fix the comments before you blame the strategy.”
Frequently asked questions
How many comments a day is enough?
What counts as 'substantive'?
Should I comment on competitors' posts?
Does commenting actually drive pipeline?
Comment like a rep, not a marketer.
SelloWise helps you draft substantive comments the same way it drafts posts — pulled from your calls, your objections, your point of view.