Format
Design the reading experience for the LinkedIn (and X) feed.
uyers read on phones between meetings. Design for the thumb.
The mobile floor
Assume every reader is on a 6-inch screen with 40 seconds. First line under ten words. One idea per line block. Whitespace between blocks so the eye can breathe. Short sentences. Adjectives cut. This isn't style — it's a functional requirement.
Kill the AI tells
'In today's fast-paced world.' 'It's not just X — it's Y.' 'Here's the truth.' If a phrase could open any post, it opens no post. The pre-publish check will flag them; your job is to replace them with something only you could write.
End with an idea, not an ask
Forced 'agree?' or 'thoughts?' at the end signals to the reader you ran out of things to say. End on the sharpest sentence in the post. If the idea is strong, the comments come without begging.
- First line under 10 words and specific
- Zero AI-cliché phrases (pre-publish check green)
- Ends on an idea, not a question fishing for engagement
- Walls of text with no line breaks
- Hashtag spam at the bottom
- 'Thoughts?' as the last line