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Publish, engage, and route attention to useful next steps.
ublishing is a fraction of the job. The next 90 minutes are the rest.
Reply like you meant the post
The first 90 minutes after posting is when the algorithm and your buyers are both watching. Reply to every comment with a real sentence — not 'thanks 🙌'. Replies are secondary posts that your best-fit buyers read line-by-line.
Route attention on purpose
Every post has a next move — a DM you'd welcome, a resource you'd send, a comment you'd love to see. Say it in the post or in the first pinned comment. Attention without a route is just noise.
Comment where your buyers already read
Twenty minutes of specific, useful comments on other people's posts in your niche will out-perform a second post of your own. You're not farming karma — you're showing up in the rooms your buyers are already standing in.
- Reply to every comment in the first 90 minutes
- Explicit next move in the post or first comment
- 20 min/day commenting in your niche's feed
- Post and ghost
- 'DM me' with nothing to DM about
- Only engaging with peers, never with buyers