Listen
Capture useful moments from real customer conversations.
he best posts already happened. You just didn't write them down.
Moments beat opinions
The reason most content sounds the same is that most content is opinion pretending to be insight. A real moment — what a buyer said on a call, what surprised you in a demo, what a customer misunderstood — is impossible to fake and impossible to copy. That's your unfair advantage.
Capture on the day it happens
Set a 60-second rule after every buyer conversation: open the SelloWise capture, dump the moment in one line, tag which Authority Topic it belongs to. You are not writing a post. You are stocking the shelf you'll write from next week.
What counts as a moment
A objection you keep hearing. A question a smart buyer asked that stopped you. A mistake a prospect made that cost them time. A win a customer had that nobody's talking about. If it made you pause on the call, it will make a reader pause in the feed.
- Capture opened within 24h of every meaningful call
- Each captured moment tagged to one Authority Topic
- At least 5 captured moments in the Experience Library each week
- Writing posts from memory a month later
- Capturing opinions instead of moments
- Waiting for 'a good one' — capture everything, filter later