Position
Decide what the right buyers should associate with your name.
uyers don't remember generalists. Pick the sentence you want them to repeat.
One sentence beats a bio
Positioning is not a bio, a headline, or a mission statement. It's the single sentence a buyer would say to a peer when they recommend you. If you don't write it, the market writes a worse one for you. Draft it as: 'I help [specific buyer] do [specific outcome] so they can [specific reward].' Read it out loud. If it could describe five other people on LinkedIn, it's not positioning yet.
Narrow enough to be Googleable
The test isn't whether the niche feels comfortable — it's whether a buyer could Google it and find you inside three results. 'B2B sales' is not a niche. 'Outbound leader at Series-B vertical SaaS' is. You can widen later. You almost never regret starting narrower.
Authority Topics carry the sentence
Pick three Authority Topics that map to your positioning sentence and rotate them for the next 90 days. Every post lives under one of the three. This is what makes buyers say 'you're the person who talks about X' — not because you shouted it, but because you were consistent.
- Positioning sentence written and saved in Memory
- Three Authority Topics chosen (and only three)
- LinkedIn headline and About rewritten to match the sentence
- Trying to be famous to everyone
- Changing the sentence every two weeks
- Copying a competitor's positioning word-for-word